IE Link / What am I doing wrong??

I want to show a link on the start menu with an IE (or default browser) icon. Here is what I have and I get a silly batch file icon (empty rectangle):

CreateShortCut "$SMPROGRAMS\${MUI_PRODUCT}\Vine Inc.lnk" "http:\\www.vine.com" "" "http:\\www.vine.com" 0

Any help is appreciated!

Create a .url file:

WriteIniStr "$SMPROGRAMS\${MUI_PRODUCT}\Vine Inc.url" "InternetShortcut" "URL" "http://www.vine.com"