Highlight programs at Start Menu

Hi, with Windows XP, when you create a shortcut to an exe file at Start Menu, if you are not using classic menu, XP shows a warning saying "New programas installed" and highlights that shortcut with orange color.

Well, I would like my exe program to show highlighted but uninstall program NOT to show highlighted, but I don't know how to do it.

How does this highlight system works? Things shows orange a few days os until they are executed?

At this page

says that xp highlights shortcuts to exes than have version info, but I tested, and xp highlight my programs even with no version info.

All information about this would be welcome.

Thanks