PRODUCT_NAME issues

Hi can anyone help me with this problem? I can't seem to get this to correctly show as a PRODUCT_NAME:

!define PRODUCT_NAME "Texas Hold'Em"
Name "${PRODUCT_NAME}"

I know it's the " ' " I just don't know how to get around this...

Thanks.

How about this,

!define PRODUCT_NAME "Texas Hold'Em"

Name `${PRODUCT_NAME}`

that didn't work but that ` that you used when replacing the regular ' worked.

Thanks.